Effective speakers organize their material so that:

The chosen answer highlights the importance of audience engagement and retention during a presentation. Effective speakers strive to maintain clarity and coherence throughout their material, which minimizes the chances of the audience becoming confused or "lost." By organizing their content logically and presenting it in a structured manner—such as having a clear introduction, a well-developed body, and a summarizing conclusion—speakers can guide their audience through the main ideas without detracting from their understanding.

This approach not only enhances comprehension but also aids in maintaining attention. When an audience is clear on the flow of information, they are more likely to stay engaged and absorb the material being presented. The use of transitions, signposting key points, and encouraging questions can further reinforce this clarity, ensuring that all audience members follow along easily.