What is a primary benefit of using storytelling in presentations?

Utilizing storytelling in presentations significantly enhances audience engagement. When stories are incorporated, they create an emotional connection between the speaker and the audience, making the information more relatable and memorable. Narratives naturally capture attention, encouraging listeners to invest both emotionally and cognitively in the content being presented. This increases the likelihood of retention and comprehension, as people are generally more inclined to remember stories than abstract concepts.

In contrast, lengthening the presentation time may detract from the overall impact if not managed well, and creating confusion and distraction does not serve the purpose of effective communication. While storytelling can contribute to simplifying complex concepts by providing relatable examples, the primary benefit lies in the engagement factor, which fosters a more interactive and dynamic presentation environment.